Media Release - 14 June 2012
CITIBANK PARTNERS WITH CRAVE SYDNEY FOOD FESTIVAL FOR FIFTH CONSECUTIVE YEAR
Sydney, 14 June 2012: Citibank is proud to be the presenting partner of The Sydney Morning Herald Crave Sydney International Food Festival 2012. This is the fifth consecutive year Citibank has sponsored the event, and it builds on several other complimentary sponsorships in the food and dining space.
Sally Adam, Citibank's head of marketing and research, said Citibank is focusing on building strategic food and dining partnerships to provide customers with value added experiences.
"Our customers tell us that they value great food and dining out, so we want to align ourselves with partners and events that enable us to reward our customers with unique food and wine experiences. By doing this, we are breaking out of the traditional banking mould and giving our customers access to a world beyond banking," she said.
Citibank customers will have access to a range of special offers and privileges associated with the Crave Sydney Food Festival including access to a VIP area at the popular Night Noodle Markets in Hyde Park. Here, they will be able to take advantage of a private dining area away from the crowds, as well as a private bar surrounded by lights and lanterns.
Citibank's commitment to food and dining extends into several other strategic partnerships. This year, Citibank is presenting partner for the most respected restaurant guides in Australia: The Sydney Morning Herald Good Food Guide; The Age Good Food Guide; and The Brisbane Times Good Food Guide. It is also the naming rights sponsor for the Citibank NSW Wine Awards, the major awards for the New South Wales wine industry.
Supporting this, Citibank launched its customer dining program last year. The best-in-class program offers Citibank cardholders free award-winning wine when they dine at more than 300 partner restaurants, as well as bonus reward points.
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|Natalie Goodrick||+61 2 8225 1631||Email: Natalie.Goodrick@citi.com|
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
In Australia, Citi serves over 1 million customer accounts and 900 corporate accounts. It has the most comprehensive offering and largest global reach of any bank with operations in Australia.
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